Current Penguin chief executive and chairman John Makinson credits Sir Allen Lane as the man who changed the reading habits of a nation:
"When Allen Lane founded Penguin in 1935 he had a pretty simple, but pretty radical idea: make great literature available to everyone at an affordable price and for it to appeal not just to the wallet, but to literary taste and the eye, with beautifully designed jackets and style," says Mr Makinson.
"Although they were not the first paperbacks, they were truly innovative and captured the imagination."
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